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Show your Expertise by Creating How-To Screencasts

Aside from being there, the best way to teach someone how to do something is through an informational video. This is where screencasting comes in. Screencasts are the digital recording of a computer screen output. In other words, its a video recoding of exactly what is happening on your computer screen. You can see the mouse moving, windows opening/closing, etc and can also add audio narration to describe exactly whats going on. There are two benefits to this:

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Place Your Video on Top of Search Results by Using Targeted Keywords

targeted keywords

Using social media to spread the word about the content of your videos is beneficial, but you also need to make sure your videos show up on top of search results in order to get noticed. One thing you can do to improve your video SEO (search engine optimization) is by including targeted keywords in the title and description of your video when uploading it onto video sharing websites like YouTube.

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Repurpose Images from Videos for Social Media Promotion

social media promotion

Use Images from Videos for Social Media Promotion

If you already have a video produced for your business, whether it’s informative, promotional, or of any sort, repurposing images and text from your video to promote the video (and your company) via social media is a very smart way to grab people’s attention.

You can use these pieces as ads, Facebook posts, tweets, Instagram posts, Pinterest pins, and more.

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Earn the Trust of Your Consumers by Making Tutorial Videos

You’re an expert in your field, so why not share that expertise with your audience and in return gain their trust? If you want to prove your level of skill in your industry, show people you know what you’re talking about—rather than simply telling them that you’re an expert.


For example, do you build things for a living? Create a video showing step by step how to make something from beginning to end. At the end of the video encourage people to ask questions or othewise engage with you so you can establish a relationship with them and improve future videos.

There are a few things you should remember while making a tutorial video:

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Make your Videos Findable by Creating a Video Sitemap

After creating great video content, the next step is to make sure your video is seen. A video sitemap will help video sitemap - video seoyou do that. What’s a video sitemap? It’s a way for search engines to ‘read’ and index details about your video including description, tags, and category. By creating a sitemap for your videos, you’re allowing search engines to direct visitors to your site instead of directing them to YouTube or similar platforms.

There are two ways you can create a sitemap. You can either use a sitemap generator tool or create it yourself.

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Attract Clients by Introducing your Business with a Homepage Video

A block of text accompanied by a few photos might represent your products/services, but why not introduce potential clients to your business in an exciting yet informative way?

promotional video for business - video marketing - chicago videographer

A promotional video on your homepage can help you do that. According to Comscore, visitors who view a website video stay on that website an average of two minutes longer and are 64% more likely to purchase.

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Improve SEO by Distributing Videos to Multiple Sites at Once

YouTube is by the far the most popular video hosting and sharing website online. But if you want to increase the visibility of your videos you have to upload them to other websites as well—and that can take a lot of time and energy.

Improve SEO by Distributing Videos to Multiple Sites at Once - oneload - tubemogul

The easiest and fastest way to do this is by using a video distribution website such as OneLoad. After the initial setup of each website you want your video hosted on, everything else is quite easy.

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