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Show your Expertise by Creating How-To Screencasts

Aside from being there, the best way to teach someone how to do something is through an informational video. This is where screencasting comes in. Screencasts are the digital recording of a computer screen output. In other words, its a video recoding of exactly what is happening on your computer screen. You can see the mouse moving, windows opening/closing, etc and can also add audio narration to describe exactly whats going on. There are two benefits to this:

  1. Your viewers will be able to play back the video as many times as needed, pause when needed, etc. until they’ve mastered the skill. For example, when we hired a new intern, our web developer created a screencast to show her how to navigate through our blog and how to accomplish specific tasks.
  2. By showing you’re an expert in your field, you’ll gain the trust of clients and encourage them to do business with you. This is where screencasts can come in handy.

ScreencastsThere are a few screencasting programs available that we recommend you use. Some work better than others, and they all vary in price. The company TechSmith is the creator of a few different screencasting programs. Jing is free and available to download at any time, but only records up to 5 minutes of video and can only be uploaded to screencast.com. Snagit, Jing’s big brother, is relatively inexpensive and doesn’t have a time limit on recorded video. It can also be instantly shared to YouTube, Facebook, and more. If you’re looking for the full screencast package with professional editing, look into Camtasia, which can be a bit pricey depending on your purpose. If you’re looking for other free screencast software, look into screen-o-matic which allows you to record up to 15 minutes of video.

 

If you have questions about screencasts or need assistance with video production, video editing, or video marketing, contact Video One Productions at (773) 252-3352 or irwin@video1pro.com.

Place Your Video on Top of Search Results by Using Targeted Keywords

targeted keywords

Using social media to spread the word about the content of your videos is beneficial, but you also need to make sure your videos show up on top of search results in order to get noticed. One thing you can do to improve your video SEO (search engine optimization) is by including targeted keywords in the title and description of your video when uploading it onto video sharing websites like YouTube.

Targeted Keywords

There are a few ways you can determine the right keywords to use. You can think about the kinds of keywords your targeted audience would search for and sprinkle different variations of these keywords throughout the title and description. It would help to look at the keywords your competitors are using to reach audiences. A more exact way to do this is by using a keyword tool to get keyword ideas. Although Google’s Keyword Tool doesn’t exist anymore, they still offer a similar tool called Keyword Planner. Keyword Planner is geared towards planning Google Adwords, but you can still get useful information out of it such as search volume for each keyword.

Title of Video

Be as descriptive as possible in the title of your video on video sharing websites. For example, if you’re posting a promotional video, instead of titling it “Promotional Video,” optimize the video by choosing a more exact title like “Business Promotional Video – Restaurant and Catering.” You don’t want your video lumped in, you want it to stand out. Keep this in mind when thinking of a title.

Description of Video

Place your website URL in the first line of your description and invite viewers to visit your website for more information. Your ultimate goal is to get the viewer to go to your website, and by placing the URL on top of the description you’re making the call-to-action more visible and accessible. Finish out the description by using your targeted keywords throughout.

If you have any questions about using targeted keywords or need assistance with your video production, contact Video One Productions at (773)252-3352 or at irwin@video1pro.com.

Repurpose Images from Videos for Social Media Promotion

social media promotion

Use Images from Videos for Social Media Promotion

If you already have a video produced for your business, whether it’s informative, promotional, or of any sort, repurposing images and text from your video to promote the video (and your company) via social media is a very smart way to grab people’s attention.

You can use these pieces as ads, Facebook posts, tweets, Instagram posts, Pinterest pins, and more.

Use Frame Grabs from Your Video Productions

You can and probably should use a frame grab from a video you’ve produced or want to promote. You can open the video in QuickTIme and find a frame that represents your video. Then go to the select frame feature, capture it and save it to your hard drive. Then you need to name it in such a way as to give it ‘seo juice’. In other words, you want Google and the other search engines to notice that you are using certain keywords so they associate them with your blogs, videos and of course your all important website!

This is a great way to give your audience a teaser of your videos and invite them to watch the rest. Just think about the main point of your video and decide what images/text are the most interesting and best describe your video and promote them.

If you need help with this or any aspect of video production or video editing, call us at 773 252-3352 or email irwin@video1pro.com

Earn the Trust of Your Consumers by Making Tutorial Videos

You’re an expert in your field, so why not share that expertise with your audience and in return gain their trust? If you want to prove your level of skill in your industry, show people you know what you’re talking about—rather than simply telling them that you’re an expert.

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For example, do you build things for a living? Create a video showing step by step how to make something from beginning to end. At the end of the video encourage people to ask questions or othewise engage with you so you can establish a relationship with them and improve future videos.

There are a few things you should remember while making a tutorial video:

1. Use a script- don’t just ramble. Know what you want to say ahead of time and practice it. Clear verbal communication is extremely important in a tutorial video.

2.  Keep it short- most people tend to have a short attention span and would prefer for you to get to the point. Think of the last time you wanted to figure out how to do something via a video—you probably fast forwarded to the part you needed. Depending on the content of the video, a good rule of thumb for tutorial videos is to keep them between 2 to 5 minutes.

3. Make sure you have good audio- if your viewers can’t clearly hear what you’re saying, what’s the point of a tutorial video? Use an external microphone if possible and make sure to test your audio by playing it back to make sure it sounds okay.

Need help video marketing for your business? Call Video One Productions today! 773-252-3352

Make your Videos Findable by Creating a Video Sitemap

After creating great video content, the next step is to make sure your video is seen. A video sitemap will help video sitemap - video seoyou do that. What’s a video sitemap? It’s a way for search engines to ‘read’ and index details about your video including description, tags, and category. By creating a sitemap for your videos, you’re allowing search engines to direct visitors to your site instead of directing them to YouTube or similar platforms.

There are two ways you can create a sitemap. You can either use a sitemap generator tool or create it yourself.

Here’s how:

1.a) If you have a WordPress site you can use a plugin such as Video SEO by Yoast, as seen below:

video sitemap

b) If you don’t have a WordPress site, you can use other sitemap generators such as A1 Sitemap Generator.

2. For a more advanced option, you can manually enter the information with a predefined format, as seen below:

<video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>

<video:title>Grilling steaks for summer</video:title>

<video:description>Alkis shows you how to get perfectly done steaks every time</video:description>

Google provides a content-rich page on specifics of video sitemaps and how to submit them to Google for good SEO. If you’re interested in learning more about Google sitemaps, visit this page.

Creating a video sitemap and knowing how to implement it the right way can be confusing. If you need help creating a video sitemap for the videos on your website or need assistance with other forms of video marketing, contact us today!

Screenshot and some information via Razor Social.

Attract Clients by Introducing your Business with a Homepage Video

A block of text accompanied by a few photos might represent your products/services, but why not introduce potential clients to your business in an exciting yet informative way?

promotional video for business - video marketing - chicago videographer

A promotional video on your homepage can help you do that. According to Comscore, visitors who view a website video stay on that website an average of two minutes longer and are 64% more likely to purchase.

Think of the last time you visited a new website and were curious of the products/services they offer. Would you rather spend a lot of time searching through the website for answers, or simply press ‘play’ on a homepage video that will answer all your questions?

Some ideas for homepage video content:

  • A tour of your facilities – Show them where the magic happens. The tangible image of what it’s like to be in your facilities (if you offer a service clients have to be there for) or the space in which products are created that clients might be interested in provides a sense of familiarity and comfort. It also shows off your professional work environment.
  • Product demonstration – Nothing shows off a product better than demonstrating how it works. Often times clients shy away from trying new products because they’re confused about their functionalities. By showing a step-by-step demonstration of how your product is used, clients will be able to better decide how it can benefit them.
  • Top benefits of your products/services – Sometimes clients turn away from products or services because they don’t fully understand what it can do for them. By presenting why your products/services are beneficial and the best ways others have used them to their advantage, clients will be be able to better understand how your products/services fit into their routine.
  • FAQs – This is the quickest and most efficient way to answer customer questions. Instead of clients spending a lot of time browsing through your website for answers, they can watch a 1-2 minute video that will break everything down for them.
  • Staff introductions – Showing the people behind the product/service also creates a sense of familiarity, comfort and most importantly, trust. Clients are more likely to gravitate towards professionals if they get sense of who they are.

A pleasant first impression is very important to decisions your consumers make later on about your business. Give them what they want, and you’ll get what you need in return.

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Thinking about making a promotional video for your business? Take a look at Video One’s promotional video gallery and contact us with any questions! We’re happy to assist you with any and all steps of the video production, editing, and marketing process.

Increase Website Viewership by Using Pinterest Video

pinterest logo

With over 4 million daily unique visitors, Pinterest is quickly moving up the social media ladder. According to Video Commerce, Pinterest URLs show up in over 46 million Google search results. So why not use Pinterest to make your videos more visible?

Using Pinterest to increase viewership can be very effective as it’s marketed well. If done correctly, pinning videos will improve your SEO rankings by moving your videos higher up on search results.

Pinning videos on Pinterest is fast and easy. You have the option to upload videos onto your Pinterest account, or if you’ve already uploaded them onto YouTube, you can pin them directly from YouTube- no upload necessary.

Since the search engine robots can’t “read” your video, by providing targeted keywords in the title and description of your pin, the content of your video will be indexed and therefore become searchable, putting you ahead of video marketers who have not caught on to this great tool yet.

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If you have questions or need assistance with video production, video editing, or video marketing, leave a comment below or contact Video One today!

Improve SEO by Distributing Videos to Multiple Sites at Once

YouTube is by the far the most popular video hosting and sharing website online. But if you want to increase the visibility of your videos you have to upload them to other websites as well—and that can take a lot of time and energy.

Improve SEO by Distributing Videos to Multiple Sites at Once - oneload - tubemogul

The easiest and fastest way to do this is by using a video distribution website such as OneLoad. After the initial setup of each website you want your video hosted on, everything else is quite easy.

Because there are many video hosting and sharing websites out there, we’ve chosen the top 5 that we recommend you set up in OneLoad (depending on the niche and purpose of your video) in order to get maximum exposure:

  • Vimeo
  • Dailymotion
  • Break
  • Metacafe
  • Vevo

OneLoad is a great tool because not only does it post the same video to several websites at once, it also tracks analytics for your video. And best part is, OneLoad will automatically transcode your video so you don’t have to reformat every video according to different websites.

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If you have questions or need assistance with video production, video editing, or video marketing, leave a comment below or contact Video One today!