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Charities love video (cont.)

Here is the second part of our analysis on video/social media use by charities. Yesterday we wrote that non-profits are big proponents of using video production Chicago to engage viewers. And for good reason, videos are one of the most effective ways to engage audiences. Since charities rely so heavily on human involvement to thrive, it’s no wonder they would rely on video to find supporters. Below are a few more videos used by charities or other websites to engage viewers with social media.


  • adCause works closer with Twitter than any of the other charities. Users create a profile on the adCause platform, set up some preferences, and the sponsors pay users to tweet out brand advertisements. It’s a neat way for people with a lot of followers to try banking in on their social fame.
  • The video is four minutes long and functions more like a tutorial for the adCause platform than a way to engage users. In fact, it’s not a very good way to engage users. But! The platform is actually interesting and unique, and might have some potential for people looking for creative ways to raise money for charities. This doesn’t seem like an effective tool for anyone who doesn’t have a lot followers though, since payments are usually determined by a per follower basis.


  • SocialVibe works like its own social website. Users make a profile, pick some brands and charities, then share their profile with others. People then have the chance to fill out surveys about the brands or other products, and donations are made to the selected charities.
  • The video is easily the worst of the lot. It’s more than 2 minutes long, and has no narration-only music, text, and images. There isn’t even any decent animation, just very basic effects. The video tries to create a relatable character for viewers to watch, but she’s only depicted by photos. To make matters worse, the whole service relies on users filling out surveys. If this video wasn’t posted on Mashable, I would have ignored it completely.

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