We have blogged about a few different non-profit and charity organizations. Some of them have even won our coveted Chicago videographer Video Professional’s Award. During our daily search for online video production, we’ve bumped into quote a few come from charities. It seems that non-profits are big proponents of using video to engage viewers. It makes perfect sense. Videos are viewed by millions of people every day. A single video can get hundreds of thousands of views over the course of a weekend. Since charities rely so heavily on human involvement to thrive, it’s no wonder they would rely on video to find supporters.
Video is just one of many tools non-profits have used. Another popular one has been social media. Below are some of some of these videos, and what the charity is trying to do. The rest of this post will go up tomorrow afternoon, so check back for more!
Endorse for a Cause
- This might be the most elaborate example of charity and social media unity. Endorse for a Cause makes donations a game. Users select a charity and suggest a product their Chicago videographer friends should buy. Then when their friends take the suggestion, the retailer makes a donation to Endorse, who passes it on to the charity. Endorse isn’t entirely a non-profit, and they only allocate 70% of funds received to the charity of the users choice. People get to see how much money users have collected for charities, and the highest grossers are eligible to win prizes.
- The video that describes this service looks and sounds good, but the whole process is a little convoluted that some people might have to watch the video a few times before they really understand what’s going on.
- Rec is similar to Endorse for a Cause. Rec has its users suggest products for people to buy, then the product’s retailer send Rec money if people use a recommendation to buy something. However, Rec doesn’t have the same game aspect. People don’t necessarily get credit for the money they collect. For that reason, Rec seems like a more innocent company.
- Like the Endorse video production, Rec use only motion graphics and narration to describe their service. However, their service is so straight-forward, that the whole video is less than a minute and very easy to watch.
- Kevin Bacon is in this video. It’s incredible.
- The actor mentions his experiences with the Six Degrees of Kevin Bacon game, and goes onto discuss his passion for charities and helping make the world a better place. This campaign, partnered with Network for Good, only uses profile badges that direct people to charity websites and fundraising opportunities. Although these badges would go into emails and social profiles, this isn’t a very advanced form of using social media.
- The video is very exciting either. Sure Kevin Bacon looks great, sounds great, and probably smells great. But Don Draper taught us that endorsements are lazy. Mickey Rooney would have better luck selling me magazine subscriptions.
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