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Is it Cheaper to Create My Own Video Production?

video production

Initially yes. But ultimately, probably not. I was reminded of that fact as we recently filmed a short video production for an optometrist’s website. It’s only a 14 second shot and there was some discussion among the owners of the business as to whether it would make sense to film the sequence with an iPhone.

They could have saved themselves the cost of us doing the production. However, the image quality, framing, depth of field, lighting, camera move and other elements wouldn’t have been as good as what we did with our experienced videographer and professional equipment. And as I’ve mentioned many times, people generalize from your video to your business. Good video means a good business and of course the opposite is true.

You have to think of the ROI and the impression you are giving to potential and existing customers. A well-crafted video shows that you give attention to detail and care about quality.

And don’t forget, every website needs a video! I can’t think of one industry or business where a short 30-90 second video wouldn’t be appropriate or a big plus to have on its website. Great for conversions, explaining your product or service, SEO and branding.

So if you would like to have your video production professionally produced, contact us at

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…