When you’re selling a product that everyone can use, it would make sense to market to every demographic. Or you would think.
With their new commercial, Cheerios does just that. Unfortunately though, the video production is getting an enormous amount of backlash. The video features an interracial couple and their daughter, and lots of folks on the internet are in an uproar about the inclusive ad. The comments got so out of hand that YouTube disabled comments on the video within days. You can watch the ad below:
The Cheerios commercial is a cute, well produced, and concise ad. It’s also a very smart ad, as there is an increasing number of mixed-race households. Thankfully, there are people on both sides of the argument. And even the ad made many people angry, it contributed to the virality of the video—which in the end helps brand awareness. “Bad” press is better than no press, right?
What viral video has gotten your attention lately? Comment below!
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