users have rated our services
through

Cheerios Commercial Receives Negative Reviews

When you’re selling a product that everyone can use, it would make sense to market to every demographic. Or you would think.

With their new commercial, Cheerios does just that. Unfortunately though, the video production is getting an enormous amount of backlash. The video features an interracial couple and their daughter, and lots of folks on the internet are in an uproar about the inclusive ad. The comments got so out of hand that YouTube disabled comments on the video within days. You can watch the ad below:

The Cheerios commercial is a cute, well produced, and concise ad. It’s also a very smart ad, as there is an increasing number of mixed-race households. Thankfully, there are people on both sides of the argument. And even the ad made many people angry, it contributed to the virality of the video—which in the end helps brand awareness. “Bad” press is better than no press, right?

What viral video has gotten your attention lately? Comment below!

 

 

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…