A few Chicago production companies videos that went viral last week demonstrate people doing extraordinary things. These aren’t corporate vidoes either. One is a video of a man doing a triple backflip on a bicycle. The other is someone quickly solving a Rubik’s cube. With the exception of the world’s largest lip dub video, it’s hard to even classify any of these as advertising efforts from Chicago production companies.
These videos vary in length and theme. The BMX video is dangerous and exciting, the Rubik’s cube video is quick but astounding, and the lip dub video is long (almost 10 minutes long) but epic and impressive. They’re so different, but combined they have about 10 million views. This is very impressive video production at hand.
However, there’s an important lesson that a video-savvy business can learn from “record breaking” videos such as these. There are several tips that the best Chicago production companies utilize. ReelSEO’s Jeremy Scott put it well:
When you show viral audiences something they’ve never seen before, they’re far more likely to share that video with others—even more so when the feat you show them has literally never been seen before by anyone.
We recently talked about the difference between good videos and big videos, now it’s time for you to consider how to make a “new” video. Something no one has seen before with innovative video production. It might be a hit, it might end up being avant-garde. And if you’re lucky, it might get people talking.
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