There are three major aspects to video production. Pre-production, production and post-production. Video editing occurs when you put everything together for your video. Most Chicago video production companies offer video editing in addition to their production services.
The Video Editing Process
Video editing starts with assembling the best shots of the footage that was hopefully filmed according to the script. You do have a script I hope! I say this because some people start shooting with the hope that they can assemble something during editing that will get their message across. Not always so! First the script. Then the production. Then comes the editing!
Video editing can be accomplished on various levels of quality. Aside from assembling the best shots, you’ll need to come up with the appropriate types of transitions between shots, special effects, text, graphics, music and other elements that will make your video entertaining, informative and motivating.
Generally, cuts and dissolves are enough for any video production. It’s revealing that a novice has edited a video when we see all sorts of special effects and transitions thrown into the production. Professional editing means clean, clear editing that communicates something very specific- not just throwing special effects in where it’s not appropriate.
Text also has to be used judiciously. For example, you shouldn’t cover a face with text. And the size of the text needs to be of the right scale. And don’t use text on every shot. The voice over for the video should provide most of your message. Much like giving a PowerPoint presentation, text should only be used to reinforce big points and not repeat everything the voice over narration is saying.
There are still and motion graphics. Still graphics don’t move. Motion graphics do. You take a look at our motion graphics page to see what they look like. Motion graphics done well take much expertise and the patience of a saint, as it can be very tedious to time everything just right, making sure everything looks professional and communicated clearly.
Remember: the goal of any video production is to communicate, not to show off skills.
Music also ‘sets the tone’ for your video. No matter what your personal taste in music is, consider the taste of your audience, the type of video you’re producing and the pace of your video. You can find many music libraries you can purchase music from by Googling ‘music libraries’. You can expect to pay anywhere from $25 to license your music, depending on how you plan to use it. The music library website of your choice will spell out the terms of your purchase, so you’ll know what to do to make it legal.
Chicago Video Editors
As you can see, there are many moving parts to video editing. Many times businesses and consumers will shoot video and then ask a professional video production company to edit it for them. Regardless of how you approach producing your video, don’t skimp out on this important aspect of your production.
If you have any questions about video editing or would like assistance in your next video project, please feel free to contact our Chicago video editors at 773-252-3352 or firstname.lastname@example.org. We look forward to hearing from you!
Video Production Chicago