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Chicago Video Production Tips: Know Your Audience and Speak to Them Effectively

Chicago video production audienceChicago Video Production Audiences

This post can help you successfully market your business to a more highly targeted audience whether you’re in the Chicago video production market or not. Successful marketing of your promotional and sales videos need to be aimed at a particular audience demographic.

Obviously, you speak differently in a video production to a group of kindergarten students than to a consortium of chief executive officers of Fortune 500 companies. You would likewise use a different vocabulary with a group of college educated professionals than with blue collar workers.

However, not all video productions need to be so narrowly focused. If your target audience is association or society executives, you may need to speak their language. But if your objective is to sell office supplies to companies or products to the general public, you can stay more general. So the take-away is that if your product is broadly purchased, your video should also be. Narrow interest means your video needs to appeal to a more narrowly focused audience.

Your Video Production Script

You would be wise to fine-tune the script of your video production marketing efforts. People don’t like to be talked down to, but don’t feel as though you have to wow them and talk over their heads. Don’t underestimate the intelligence of your audience, but at the same time, don’t try to impress them with how smart YOU are, either.

Any Chicago video producer knows that success and sales hinge upon the video production appropriately reaching out to the target audience and identifying with them. Speak in plain English and tell your story. Describe your services and why they should use your company.

The place to start telling your story is with your script. The script falls under pre-production activities, which entails marrying up what you will say and what you will show. It’s a shot by shot description that will identify how and what you will communicate to your audience.

Video Production Can Be the Great Convincer

Sometimes you’re in the position of knowing that what you are selling is something that people need, but don’t see the immediate value in. Convincing people requires salesmanship and good communication skills that come through in a polished script and presentation.

If  you need to find a resonant chord to strike with your audience, somehow relate your product or service to something important in their lives. Convince them that what you are selling genuinely IS the best thing since sliced bread.

The main point is, know your audience, even though you sometimes have a tough sell to make. Think about or research what motivates and inspires them. Doing so will help you increase your client base in what is a highly competitive Chicago video production market for your web videos.

We can help you develop a script and produce a promotional video that will be specific enough to speak to your target audience, yet broad enough to reach enough potential customers to make producing your your marketing video a worthwhile effort. For help using video production for your business contact us at or 773 252-3352.

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