When you hire a Chicago video production company, or any one for that matter, you don’t need to hire us for the entire project. In fact, it’s quite common for our clients to hire us to film an event or interview and then send them the original footage on a hard drive. Other times, clients have shot something themselves and then say, Help!
Here are the major areas that you can consider either doing yourself or farming out to a professional Chicago video production company:
Scriptwriting – You or we could write the script. Sometimes a professional can help you think through ideas and help you put your best foot forward through a powerful script. A video professional can also help you ‘visualize’ the narration and come up with good visuals to use to support the audio.
Voice over narration – a professional sounds great, but you or we could film and interview your CEO or another person in your company and use them as the voice for your video.
Video production – If it ‘aint’ shot right, nothing is going to save your video! In other words, if the video is sub-par, no amount of editing will save it. High end HD cameras, proper audio and lighting, correct framing, attention to background and other details are the hallmarks of an experienced video production crew. So if you’re going to spend any money on your video, the production end of it is the place to do it!
Editing can be done by you. But the hallmark of a professional video editor is proper shot selection, appropriate transitions between edits, use of animated text and graphics, good (and licensed) music, color correction and other details that will give your finished video a professional look and feel.
There are other aspects to the video production process such as whether to use actors or not, how to screen talent, proper location, how to shoot and edit for your target audience, etc., but these are the major aspects of any video production, whether done in Chicago or elsewhere.