Video production experts know that if there’s anything worse than poor programming, it’s unplanned programming. If you think about it, the two are one in the same. A lot of unplanned programs end up in the poor programming section because of everything it’s lacking.
As a video editing expert, it is important that you understand that time is money in the production industry. Getting into a project with no proper planning will only lead to disaster and disappointment. To better plan out your program, follow these basic guidelines:
Ask Why and Who
At the beginning, it is important to find the purpose for shooting your video and who the intended audience will be. What makes this step significant is that it will allow you to shoot the production with a strong focus on the subject, while keeping it in a voice and tone that the audience can relate to and understand.
For instance, if you will be shooting a promotional video production, you’ll need to ensure that the shots you capture will properly display the great assets of the organization or location. This will help in the process of persuading the individuals that watch the video. If you were trying to promote a new business that is trying to raise funds, you wouldn’t want shots of it looking horrible with worn down equipment. Instead you have to show it at its best. If it is a product, show the features, safety features, setup, material prep, etc.
Having the proper equipment will allow you to make the video editing great as well. Think of the shots that you will need to capture and consider whether you’ll need a dolly for smooth-moving shots or if you’ll need multiple cameras for different angles. When you get a chance, walk through the purpose of the video with your client – this will leave little surprise when you begin shooting on location. If you’ll be shooting for a young audience (such as those who are MTV weaned) have the movements of the camera quick and less fluid. Then for older audiences, you’ll want slow camera movements.
Prepare for Where and When
The next thing you need to know is where and when the project will be taking place. Before production begins, take a look around the location where filming will take place. During this time, you can evaluate problems and make changes as you see fit – aesthetically and physically. Ensure that there is enough power available for all of your equipment.
Whatever time of day you will be shooting, make sure to visit the location during that time before production. If it will be a morning shoot, visit in the morning to see what lighting is like and other factors that may have an effect on your shoot (airport noise, ambulance routes, traffic noise, etc).
Get Ready for What and How
Now that you know why you’re shooting, it’s time for you to figure out what to shoot and how to shoot it. The script will take care of most of this, but if working without a script, do a lot of pre-planning to avoid mishaps and mistakes.
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