Chicago Videographer Offers Tips for Traffic
As a leading Chicago videographer, I am often asked by my clients about YouTube and if they should be loading their videos up to it. My answer is simple, “I say absolutely! The only reason to upload your video clips to YouTube is so that people will find them and watch them.”
While it’s true that some people will watch anything online, those probably aren’t the people whose attention you are seeking with your video production efforts, especially as a business professional. Here are my top 5 tips for uploading and driving traffic to your professional business videos on YouTube.
1. Social Networking
Business is a form of socializing and the modern marketing method is called social networking. Social networking is very popular because of the interaction among people online. They call it sharing. Interact, be social and share your knowledge.
2. Produce a Good Video Production
Social networking is based on the fact that on the internet, people share things of value. Typically that value is knowledge, your expertise. Sharing your expertise in your video makes the video production valuable. Have an audience clearly in mind and make the video production with that audience in mind.
3. Use Social Bookmarking
Try social bookmarking sites, such as Digg, Delicious, StumbleUpon, Reddit or Twitter. Think of these sites as places where people congregate to find things to share. These sites allow you to fill out a small form including a link to your video and a description of what it is. StumbleUpon offers a free browser toolbar to help you add content to StumbleUpon.
4. Write Careful Descriptions
Be very clear and explicit with your video description. Think of the person searching for the subject of your video clip and all the words they might use to search for that clip. Include these words in the video description. Remember that unless you have a very prominent brand name, you are much better off using manly plain English words to describe the video clip, even if the clip concerns your brand or product.
5. Be Generous
Remember that while your job is to get viewers to your video clip, you shouldn’t only share your own clips, as that is considered spamming. You should instead make sure to share quality clips and websites and blogs that are connected by subject to your clip. If you persist in sharing quality content, people will return to and share your content and business video clips again and again, thereby racking up impressions for your business again and again. Whether you specifically need a Chicago videographer, the web can make your business videos powerful by simply using these 5 tips.
For help using video production and video editing for your business, call us at (773) 252-3352 or email is at irwin@video1pro.com today!
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