Chicago Videographers Share Ways to Get Noticed
Chicago videographers, as is the case with other professionals, share things of value on the internet. In your business, you sell or promote something of value. How can you make those two separate facts of life work together to fulfill your mission to promote products or services using online video production? How can you get all the exposure you want by capturing the attention of the online audience?
The millions of people who view and share YouTube video editing clips are doing so because they find something of value within those clips. Most of the time, an entertaining or compelling property to a video – regardless of its subject – causes it to spread like wildfire via email to friends, or embedded on personal web pages or blogs.
The Rules of Social Media
What is “social media” and how can you use it to your benefit? One way is to start off by entertaining or otherwise holding people’s attention? It may be a confusing new media landscape, but the good news is that the very old rules of grabbing attention still apply.
Here are some of the oldest:
• Tickle the funny bone.
No matter the product or service, chances are there is a way to use humor to talk about it. Look at your subject for ways to draw unusual comparisons to everyday things. For this, you may wish to hire a writer, or look within your own business history for amusing stories you can adapt to your clip.
• Pique curiosity.
Ask questions in your video production – questions you answer yourself, doing so with your product or service on center stage. Create tension and suggest controversy by blacking out eyes or faces of people appearing in your clip. Set up your clip as a question with your own product or service as the answer.
• Stir up anger.
Today, a huge and growing business surrounds political “discussion.” Look for ways to use this very profitable anger to frame discussion of your product or service. Be careful here, as today, politics is more ‘dangerous’ to discuss than the generally taboo subject of religion. However getting people riled up can get your video attention. Just make sure it’s the kind of attention you want!
These three methods will impart “share-ability” – another way to say it is your video editing can go “viral”. This adds value, and brings maximum exposure to your clips. Especially when using skilled video editing professionals, your YourTube videos can get you and your value noticed online.
For help using video production and video editing for your business, call us at (773) 252-3352 or email us at irwin@video1pro.com today!
Video Production Chicago
