News broke last year that some of YouTube’s most popular celebrities are making over $100,000 a year from their video production channels. For the most part, this money comes from advertisers cashing in on the channels’ success. Now, ReelSEO is reporting about a new service that connects brands with relevant web stars to create advertising relationships. Introducing, Hitviews.
Hitviews provides brands with a advertising program to have their product or message placed directly in a Web celebrity’s video; I said it right – in the actual video.
Here’s how it works: Hitviews employs these “web celebrities” (i.e., personalities on the web like on YouTube who have a sizeable audience and targeted fan base), aka, “Webstars,” who agree to include a Chicago videographer brand’s product or message directly within the context of their entertaining videos. The brand essentially becomes part of the show, with or without the audience’s own awareness of the brand’s paid sponsorship and placement. The earlier Hitviews press release, “Hitviews Tapped by FOX to Market ‘Fringe’ and ‘Lie to Me’,” provides a good idea of what they do, who they do it for, and their social video ad value proposition to brands.
Here’s the 4-step plan that Hitviews advertises to brand prospects on their own Website:
- Deciding the message – Hitviess works with the brand to decide what message they want to communicate to the Webstars’ audience (and their new customer prospects)
- Picking a Web celebrity – Hitviews works with the brand to select the most suitable Webstar to deliver the brand’s message within their Web video (show). Hitviews says that a brand is matched with a Webstar that not only has a large fan base, but can provide the most targeted market to whatever that brand is selling.
- Partnering on the content – Hitviews works with both the brand and the Webstar to develop fresh, creative ideas that will both carry the brand’s message and be a fit for the Webstar’s online persona. The brand gets to approve the final videos as well as the distribution channels.
- Measuring the results – After a pre-agreed period of time from the initial launch, Hitviews then provides the brand with metric reports from the video that measure audience behavior. The focus of the metrics may be on what improves the awareness of the brand message and/or the brand itself, reputation, intent to purchase, and most importantly, sales.
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