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Are consumers willing to pay for online video?

Here’s some news that should get the attention of Hulu, Netflix, Amazon, Apple, Chicago production companies and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public is more open to paying for their preferred content than most of us previously believed, and makes strong recommendations for experimentation and study to companies looking to sell video online.

75% of respondents said they would consider paying for, or had already paid for, online movie content. That’s pretty astounding. At least until you find out that only 30 of that 75% actually have done so. Here’s the full breakdown between the have-paid consumers, the would-consider-paying folks, and the would-never-pay people. It’s not nearly as rosy a picture as the “75% Willing To Pay For Online Video Production” makes it sound:


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