users have rated our services
through

Converting video viewers to paying customers

ReelSEO released a great case study about an e-commerce site that used video to boost sales. Highlights are below.

Paintball-Online.com began looking for new ways to describe and pitch their products to customers, beyond the standard (and stale) text-and-images combo. The logical choice was video, so they partnered with Treepodia.

Says Paintball-Online.com’s marketing director, Brian Mitchell:

“People don’t want to read five paragraphs to learn about a product. Listening to a video for 30 seconds tends to be an easier [and more enjoyable] way of doing it.”

The result? Conversions are up: 3.26% of buyers who watched the videos made a purchase, while only 2.58% of customers who didn’t see the video bought something.

There are also some other measurements that show the videos are working. For instance, pages that have the product videos on them are viewed for 2 minutes, with pages containing no video production company only being viewed an average of 35 seconds. That’s four times the amount of time that user’s attention is captured. And here’s a real gem of a stat, particularly if you care at all about search engine traffic: each video Paintball-Online.com placed on their site generates roughly 190-250 visits per day from organic searches.

If you run an e-commerce site and you’re not using video… it’s time to get moving. There are customers to impress and sales to be made, and the sites with video are in the driver’s seat. To find out how we can help you with your next video production company project, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…