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Converting video viewers to paying customers

ReelSEO released a great case study about an e-commerce site that used video to boost sales. Highlights are below. began looking for new ways to describe and pitch their products to customers, beyond the standard (and stale) text-and-images combo. The logical choice was video, so they partnered with Treepodia.

Says’s marketing director, Brian Mitchell:

“People don’t want to read five paragraphs to learn about a product. Listening to a video for 30 seconds tends to be an easier [and more enjoyable] way of doing it.”

The result? Conversions are up: 3.26% of buyers who watched the videos made a purchase, while only 2.58% of customers who didn’t see the video bought something.

There are also some other measurements that show the videos are working. For instance, pages that have the product videos on them are viewed for 2 minutes, with pages containing no video production company only being viewed an average of 35 seconds. That’s four times the amount of time that user’s attention is captured. And here’s a real gem of a stat, particularly if you care at all about search engine traffic: each video placed on their site generates roughly 190-250 visits per day from organic searches.

If you run an e-commerce site and you’re not using video… it’s time to get moving. There are customers to impress and sales to be made, and the sites with video are in the driver’s seat. To find out how we can help you with your next video production company project, call or email us today!

Video Production Chicago
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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

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