If you have a large staff or attend many trade shows, corporate training videos about etiquette, goals and objectives could be a helpful tool for rapid training. Getting everyone hip to your trade show coverage objectives beforehand allows you to fine-tune the training at the event itself.
If a particular tactic isn’t working on the floor, you’ve got more time to adjust than if you trained on site. This goes for more than just your salespeople. Any employee you bring to a trade show should know their role in your brand’s success and how he or she can best fulfill it. From interns all the way up to CEO, everyone works together to accomplish their goals. Smooth teamwork looks great to potential customers.
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