TripAdvisor is a travel planning and reviews site for people who need help vacationing. One of the site’s neatest features is the video production platform that lets users and businesses upload videos about specific places. According to Kevin Carter, TripAdvisor’s Manager of Business and Trade Public Relations, the site has been “working hard to make online marketing, including video marketing, as intuitive for business owners as possible.”
As such, TripAdvisor is more than a user friendly video site, it’s a great example of how forward thinking companies can use video to support the needs of all their users. TripAdvisor’s site lets people upload limitless videos, giving travel planners plenty of reviews to choose from. The site also offers a help page for businesses trying to make promotional videos. Best of all, TripAdvisor’s entire site is indexed and its videos make it an SEO juggernaut.
To read more about the site’s forward thinking strategy, visit ReelSEO. For Chicago videographer help using video to promote your own site or business, visit Video One Pro.
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