There is an inherent challenge in making a marketing video production for your law firm because the production options to choose from might seem slim. Search YouTube and you’ll find plenty of videos with talking heads, discussing their legal services which usually sound a lot like every one else’s legal services. However, below is video editing that puts a unique spin on the legal video conventions.
The attorney in this video discusses her services and merits, but the content of the video is much more interesting and textured than the typical talking head stuff. We see a lawyer in action (in her office) and not someone reading from a script at the camera.
Here is another example:
Here we see the talking heads ubiquitous to the industry, but now we have multiple voices which offers a decent amount of variety to the video. Also, we see images that illustrate the company’s specialty, which gives some aesthetic credence to the service they are marketing.
In summary, if you want your legal video to have an impact, don’t get trapped in the cookie-cutter conventions we see on day time television. A camera can capture any picture (if, yknow, the lighting is right), so think outside the box. Lawyers can be creative too.
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