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Create a Video Sitemap to Better your SEO

Unlike text content, Google can’t read your video production. That means that Google basically can’t see your video, so you have to take a few extra steps to make it visible and therefore searchable.

Google’s Webmaster Tools allow you to create a video sitemap to help Google “read” your video. What is a video sitemap? It’s an XML file you’ll have to embed on your website. It includes the link to the video (which is somewhere on YouTube), and a URL to the Flash player or direct to the video itself. Like any sitemap you’ll need to include a brief description and thumbnail. The description is where you can enter your keywords for Google’s algorithm to rank you higher. After you’ve finished your video sitemap you can submit it to Google’s Webmaster Tools, where your video will boost your searchability. Watch video below for more information on video sitemaps:

Keep checking back for more SEO tips! And if you have any questions or would like to discuss a video project, don’t hesitate to visit our website or call us directly at 773-252-3352.

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…