Unlike text content, Google can’t read your video production. That means that Google basically can’t see your video, so you have to take a few extra steps to make it visible and therefore searchable.
Google’s Webmaster Tools allow you to create a video sitemap to help Google “read” your video. What is a video sitemap? It’s an XML file you’ll have to embed on your website. It includes the link to the video (which is somewhere on YouTube), and a URL to the Flash player or direct to the video itself. Like any sitemap you’ll need to include a brief description and thumbnail. The description is where you can enter your keywords for Google’s algorithm to rank you higher. After you’ve finished your video sitemap you can submit it to Google’s Webmaster Tools, where your video will boost your searchability. Watch video below for more information on video sitemaps:
Keep checking back for more SEO tips! And if you have any questions or would like to discuss a video project, don’t hesitate to visit our website or call us directly at 773-252-3352.
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