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Creating Instructional Videos for Customers Improves Business

If your business sells a product that consumers must assemble, consider making a detailed instructional video. We all come to fear “insert tab A into slot B” when opening our disassembled furniture, so why not show an expert assembling the actual item instead of providing only some flat sketches and confusing directions.

And it doesn’t even have to be an expensive video production. Provide clear, concise and slow narration as appropriate, throw in a little humor to keep things light, and add a little Chicago videographer style (maybe a fast-forward transition here and there), and before you know it, you’ve got a great, instructional video. Maybe not a viral hit among the YouTube set, but definitely some helpful information for your customers.

Need tips on how to make a how-to video or need us to do it for you? call us directly at 773-252-3352, or go to

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…