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Creating a paywall for your video content

Among the see of online video editing and hosting platforms (where YouTube is king and Vimeo is cool too), is a business-oriented platform called Vzaar. For $30/month, users can upload their content to Vzaar, and obtain unprecedented control over the security, distribution, and appearance of all your video production content. However, until now, anything you host through Vzaar was free to consume by anyone who could find your work.


That platform has teamed up with a company called MPP Global Solutions, which gives users the chance to put a paywall before their content. As such, viewers must either pay to see your individual videos, or purchase a subscription to get access to all your content. Asking viewers to pay for content might be a bad idea for some video editing producers – those making short, viral videos or branded, sales content meant to introduce a product or service.

But if video monetization is a part of your business model, if video production is the product you offer, perhaps setting up paywall accounts with Vzaar and MPP makes sense. The latter is a major online payment processor who are partnered with some other big online video names like Brightcove, Accedo Broadband and They also do payment processing for Philips Smart TVs, the Times Online and Playjam (a connected TV social gaming platform). But according to ReelSEO, the company’s background might actually make them harder to work with if you’re a small business.

… before you can even work with MPP Global Solutions, you need to contact them, get an account set up, and they’re most likely going to take a sizable cut of the monies you accumulate. It’s all very closed-loop in that there is zero information about any of it on the consumer-facing side of the website, zero transparency until you talk to them. That generally means it’s pricey and they only want to work with high volume sites that are going to generate large amounts of revenue. Just my personal feeling about it all, nothing against them per se, but when I see a site like that, it’s the first thing I think. They make you ask so they can find out whether you can afford it or not. So while you can do it with Vzaar and MPP Global Solutions, there’s no clear path on how to do it and no guarantee that you’d qualify to even become an MPP Global Solutions client.

For help with all your video editing, video production or marketing projects, or if you have questions on how to set up a paywall, contact us at (773)252-3352 or at

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