YouTube channels give experts a lot of control over the way their content is delivered. Users can change so much about their page’s appearance and layout that no two expert pages look alike. It’s a beautiful function that gives YouTube viewers a unique experience regardless of where they watch videos. Below are three tips for redesigning your YouTube channel page to give it a feel unlike any others.
Most YouTube users don’t get access to a lot of banner space, just enough to fit a channel name or a link. But YouTube Partners actually have 150 pixels of vertical space to create a more engaging banner.
While this is enough space to put in a graphic or logo, channels such as The Nerdist and the BBC America use the space to display a line-up of their latest programs, links to their respective Web sites, and their Facebook and Twitter pages to expand their brand engagements even further.
- Don’t waste this space. Be concise and honest about the channel’s producer.
- Be very clear about who you are and the role of your channel. This serves as a promise that tells your visitors what they can expect from you.
- Be creative and let you or your brand’s identity show. This can create interest around your page, and attract attention among your potential follower.
- Direct people to your Web site, and other social media sites where they can interact with your brand. For instance, CollegeHumor‘s bio is pretty straightforward, stating what they do, where they’re based, and links to Twitter, Facebook, iOS apps and their Web site where all their videos premiere before they hit YouTube. This drive traffic back to their home page of people eager to find more videos.
Perhaps the largest screen real estate YouTube will allow you to customize is your channel’s background. This includes the space on the sides of the video production, and the space at the bottom of the video editing selections. These spaces can be used in many different ways so you can put into motion any branding strategies you may have.
Drifting around the social video sharing site, the most common personalization done to the background is making it look like the brand’s own Web site—including the color schemes and the images. This is exactly what KFC has done, with their own YouTube page looking like an extension of their Web site. This is, again, consistency at work, helping mold together your online properties into a social media experience for your followers.
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