users have rated our services
through

Demographic trends and corporate video production

According to a report by the IAB and Ipsos Mendelsohn, some 41% of affluent people who saw video ads then took an action after seeing said ad. The study, Affluent Consumers in the Digital World, peeked into the habits of the wealthiest American consumers and Chicago production companies those in homes with at least $100,000 annual incomes.

The IAB commissioned research, done by Ipsos Mendelsohn, which has been surveying the affluent market since 1977, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. They spend 26.2 hours online weekly, 17.6 hours watching TV or video production and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet.

21% of US Households are affluent and have 70% of the consumer wealth while spending 3.2x more than other Americans (that would be a 79% that are not affluent). They are 2x more likely to buy, again not surprising, they’ve got the disposable income to do it currently while many others, don’t.

Basically, affluents are more hip to what’s new and exciting from Chicago production companies. Not surprising really, since they can afford all of that. The only real exclusions to those rules are probably people like myself who are techno-geeks and write on the topic. I know about all sorts of awesomely cool gear that I am nowhere near affluent enough to have, but would love.

A big 59 percent of affluent consumers reported taking action based on a digital ad during the preceding six months.

That’s great news for people in the yacht business. For the full report, visit ReelSEO. For help using video production for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…