Any videographer Chicago business that invests in video production should be wise to review video metrics. YouTube videos provide a run down of views and locations, but TubeMogul has introduced a new analytics engine that generates a lot of information about video viewers.
Online analytics and advertising firm TubeMogul is introducing a new feature for clients that deliver ads through its distribution platform: In addition to providing information about the overall performance of their ad units, advertisers can now get detailed demographic data about the viewers that are watching their ads from directly within the TubeMogul dashboard.
By aggregating anonymous user data from multiple third-party sources, TubeMogul is now giving its clients free demographic information about the people who are viewing their ads, with metrics such as age, gender, household income, marital status home ownership and number of children. The data sits alongside other viewership data that TubeMogul makes available, including viewer engagement metrics and geographical information.
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