Since the emergence of HTML 5, the entire Internet is better suited to handle the digital content that Chicago production companies brands, artists, and bored kids are putting online. For those of you who are unfamiliar with HTLM 5 – it’s the latest version of the fundamental markup language that codes just about every website online. The nuances of this language determine how websites look and work, and this update positions the web to house and handle all the exciting, interactive material we’re going to see online from now one. Material that we used to need third-party applications, such as Flash and Shockwave, to see before.
As of now, thanks to HTML 5’s potential, video production can be watched from the body of an email. Although this isn’t the case for all email clients yet. Gmail, Yahoo, and AOL still need to activate this feature. But people reading mail on the build-in reader in Applie devices, Hotmail, Thuderbird, Apple Mail, and Outlook for Mac 2011 can see the interactive content without leaving the message body.
So do some research. Find out how people read your correspondence, and produce material based on the medium your audience is operating in. In all likelihood, you will find that Chicago production companies people are much more likely to read through your marketing email if there is a video in there to catch their attention.
For help with all your video production, marketing and editing projects, visit Video One Productions to see what we can do for you.
Video Production Chicago
