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Don’t go chasing YouTube views

Which would you prefer for your YouTube video, 100 views, shares, and comments, or just 1,000,000 views? The big number might seem appealing, but a seasoned online marketer will probably tell you that a small, engaged audience could be more valuable than a large, passive audience. After all, the goal of an online video is to inspire action, whether that means buying a product or service, talking about the brand and content, or sharing the video through social media.

There’s an obvious appeal to having millions of views, the likelyhood of finding an engaged viewer is higher, possibly more ad revenue, maybe catch some brief viral fame. But there are also black hat tactics for racking up synthetic views. Simply put, view count can be an indicator of online popularity, but it isn’t necessarily an indicator of social media success. When one of those views becomes a videographer Chicago response from someone showing off that product they bought from you, that’s when you’ve made it big.

For help with your own video editing or video marketing projects, visit Video One Productions to see what we can do for you.

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…