Which would you prefer for your YouTube video, 100 views, shares, and comments, or just 1,000,000 views? The big number might seem appealing, but a seasoned online marketer will probably tell you that a small, engaged audience could be more valuable than a large, passive audience. After all, the goal of an online video is to inspire action, whether that means buying a product or service, talking about the brand and content, or sharing the video through social media.
There’s an obvious appeal to having millions of views, the likelyhood of finding an engaged viewer is higher, possibly more ad revenue, maybe catch some brief viral fame. But there are also black hat tactics for racking up synthetic views. Simply put, view count can be an indicator of online popularity, but it isn’t necessarily an indicator of social media success. When one of those views becomes a videographer Chicago response from someone showing off that product they bought from you, that’s when you’ve made it big.
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