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E-commerce video blues

“No one thinks they’ve cracked the video code” According to a recent REELSEO article, e-commerce sites are still struggling to figure out the perfect way to use videographer Chicago for their business.  There seems to be an understanding that it’s all about sales, though. “Speakers who caught retailers’ attention did so by clearly focusing on increasing sales. That made the conversion impact of video a key point in nearly every conversation I had. It also led to the natural next question, “If video converts, how do I produce enough to cover my catalog, and where do I start.”

But maybe there’s a better approach. Video can produce more results than just boosting sales. Or it can be tweaked to boost sales in an unconventional way. For instance, a business can try to boost sales by using video to increase site visibility through video’s affect on SEO. Or perhaps you can use video as a PR campaign to sway public opinion in your favor. Sometimes the key to boosting sales isn’t introducing a product, but rather, introducing a brand.

For help using video production for your business, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…