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Earn the Trust of Your Consumers by Making Tutorial Videos

You’re an expert in your field, so why not share that expertise with your audience and in return gain their trust? If you want to prove your level of skill in your industry, show people you know what you’re talking about—rather than simply telling them that you’re an expert.


For example, do you build things for a living? Create a video showing step by step how to make something from beginning to end. At the end of the video encourage people to ask questions or othewise engage with you so you can establish a relationship with them and improve future videos.

There are a few things you should remember while making a tutorial video:

1. Use a script- don’t just ramble. Know what you want to say ahead of time and practice it. Clear verbal communication is extremely important in a tutorial video.

2.  Keep it short- most people tend to have a short attention span and would prefer for you to get to the point. Think of the last time you wanted to figure out how to do something via a video—you probably fast forwarded to the part you needed. Depending on the content of the video, a good rule of thumb for tutorial videos is to keep them between 2 to 5 minutes.

3. Make sure you have good audio- if your viewers can’t clearly hear what you’re saying, what’s the point of a tutorial video? Use an external microphone if possible and make sure to test your audio by playing it back to make sure it sounds okay.

Need help video marketing for your business? Call Video One Productions today! 773-252-3352

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