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Editing video in the cloud

The cloud is a one of the buzziest words in digital media today, essentially referring to any and all data stored and accessible through the internet. For example, documents you keep in your Google documents account are in the “cloud.” Introducing WeVideo, a cloud-based video editing service. Below is the case study from ReelSEO.

I travel for GDN and I often find myself with gigabytes of video that I can’t do anything with because I generally travel as light as possible, which usually means just an Acer Aspire One netbook. Not exactly a video editing powerhouse, but extremely portable, so I had been doing all my work in a delayed fashion. Which is terrible, since it lowers the traffic potential when I am at a show like CES or E3.

WeVideo is the solution to my problems because it gives me cloud-powered, collaborative video editing on almost anything with a web browser and Flash.

Here are some devices I’ve tested it on:

  • Large gaming desktop PC (duh)
  • Acer Aspire One netbook

Since it’s Flash based it won’t work on all platforms like the iPad, iPhone and some lower level Android devices. But almost all other tablets should manage it, along with netbooks.

Cloud-Powered Video Creation

WeVideo is a commercial version of Creaza Education, which is presently in use by some 200,000 European K-12 students. It makes me sad that until very recently, they had access to better, cooler online video editing than I did. But hey, that’s the forward-thinking nature of Europe, and they take their education seriously to the point of making sure this sort of tool is available in some parts.

Meanwhile, I had been slaving away with local video production applications and doing completely without video editing capabilities when on the road. No longer!  Though, I do have to make sure my videos don’t climb past 500MB or else I can’t upload them. That’s my current filesize limit, 500MB. It means a couple shorter videos of higher quality instead of one big, long video file. Nothing too troublesome, there are other limitations that sort of take this out of the equation anyway on my part.

Since this is all web-based, cloud-powered, the limit to uploading is pretty much based on the connection stability. Now lucky me, I had a chance to chat with Jostein Svendsen the serial entrepreneur and CEO of WeVideo to talk all about the service.

Since everything is in the cloud, he told me there was no longer the need to wait on rendering times that could stretch into hours per video file (something I just ran into with some 750MB videos I needed to transcode for GDN). In fact, 5 minutes of HD video can be rendered in one minute and the speed is basically limited by available server power.

Since it was made for children originally, it’s all very drag-and-drop WYSIWYG, and it runs on anything that is Flash-capable.

Four years of video production development have culminated in one of the coolest tools ever for online video. The key, they say, is that even though you upload HD files and edit HD files and can even export HD files, when you’re working, it’s all lower res, smaller file sizes which keeps things quick. I mean, impressively quick. Much of the system was built with–and I love this–open source components. You can even do real-time video edits like skews, spins and distortions and this is definitely going to be an enterprise-level quality service. I wouldn’t be surprised if it gets snapped up by Google and rolled into YouTube. In fact, they might want to consider doing that soon because I can imagine a lot of suitors knocking on WeVideo doors and soon.

See the whole story at ReelSEO.

If you would like to use the powerful medium of video production to help your business, visit Video One Productions’ website to see what we can do for you!

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