users have rated our services
through

Everything you need to know about YouTube Partners

…is coming soon. YouTube Partners are content producers who have a special arrangement with the social network that provides them with revenues and promotional arrangements. This has been a hugely successful service for YouTube and is largely responsible for the huge profits the website made last year. comScore’s Dan Piech revealed that YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and Chicago videographer demographic breakdowns of the various official YouTube Partner channels.

Here’s what we can expect from YouTube Partner Reporting, according to Greg Jarboe over at Search Engine Watch:

Marketers and media planners will also be able to learn the number of unique viewers belonging to different YouTube channels, as well as the demographics of those video production viewers.

This will enable CBS, Machinima, Philip DeFranco and hundreds of other YouTube Partners to monetize their content in new ways by having their audiences represented to the agencies and brands that actively use Video Metrix data.

comScore is also using a new hybrid approach to gathering this data. Traditionally, this kind of data is gathered either in a census-based format or a panel-based format. For the new YouTube Partner Reporting, comScore is blending the two together into a panel-centric hybrid they’re calling “Unified Digital Measurement.” The hope is to provide more useful data by tying these two different styles together.

While it doesn’t appear to be ready to make its debut just yet, YouTube Partner Reporting is set to roll out sometime this summer.

For help using the powerful tool of video production for your business, call Chicago videographer Video One Productions today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…