…is coming soon. YouTube Partners are content producers who have a special arrangement with the social network that provides them with revenues and promotional arrangements. This has been a hugely successful service for YouTube and is largely responsible for the huge profits the website made last year. comScore’s Dan Piech revealed that YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and Chicago videographer demographic breakdowns of the various official YouTube Partner channels.
Here’s what we can expect from YouTube Partner Reporting, according to Greg Jarboe over at Search Engine Watch:
Marketers and media planners will also be able to learn the number of unique viewers belonging to different YouTube channels, as well as the demographics of those video production viewers.
This will enable CBS, Machinima, Philip DeFranco and hundreds of other YouTube Partners to monetize their content in new ways by having their audiences represented to the agencies and brands that actively use Video Metrix data.
comScore is also using a new hybrid approach to gathering this data. Traditionally, this kind of data is gathered either in a census-based format or a panel-based format. For the new YouTube Partner Reporting, comScore is blending the two together into a panel-centric hybrid they’re calling “Unified Digital Measurement.” The hope is to provide more useful data by tying these two different styles together.
While it doesn’t appear to be ready to make its debut just yet, YouTube Partner Reporting is set to roll out sometime this summer.
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