TubeMogul.com released a report last week detailing promising numbers for Facebook’s video advertisements.
For their research, TubeMogul.com took a sample of 25 major video ad campaigns, including Symantec, Microsoft, Hyundai, 20th-Century Fox, and ran identical videos on Facebook and on comparable click-to-play video ads on publisher sites. TubeMogul then compared cost, viewing time and more.
The result, seen in this graph by TubeMogul.com, shows the staggering result:
In every area that Facebook video ads were seen, they beat video advertisements on non-Facebook sites. Even a bigger booster for Facebook is the fact that users can share the videos with each other very easily. Here’s a another graph that illustrates the share factor:
This report just goes to show how powerful a tool Facebook is, and proves why ComScore ranked the social network as the fifth top video site in April 2010 over CBS interactive and even Hulu.com.
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