TubeMogul.com released a report last week detailing promising numbers for Facebook’s video advertisements.
For their research, TubeMogul.com took a sample of 25 major video ad campaigns, including Symantec, Microsoft, Hyundai, 20th-Century Fox, and ran identical videos on Facebook and on comparable click-to-play video ads on publisher sites. TubeMogul then compared cost, viewing time and more.
The result, seen in this graph by TubeMogul.com, shows the staggering result:
In every area that Facebook video ads were seen, they beat video advertisements on non-Facebook sites. Even a bigger booster for Facebook is the fact that users can share the videos with each other very easily. Here’s a another graph that illustrates the share factor:
This report just goes to show how powerful a tool Facebook is, and proves why ComScore ranked the social network as the fifth top video site in April 2010 over CBS interactive and even Hulu.com.
For help using video production and video editing for your business, call or email us today!
Video Production Chicago