Now that Nielsen is measuring online video and Chicago production companies views, all kinds of new data is emerging about the habits of online video consumers. Among the company’s findings: people are using their video game consoles to watch online video. In fact, the number of people watching online video using their gaming device is bound to rise, since Microsoft has added a YouTube app to their XBOX Live users.
There are two things worth noticing in Nielsen’s findings. First, the number of video watchers rose among all three consoles between 2010 and 2011. Also, most of the people watching videos on consoles are Wii users. Most video producers might see little value in this research, but it offers some important insight into the types of people who are watching online video production. There’s an audience among practically every demographic, and as more devices become video compatible, more people will have the opportunity to watch online videos.
Content producers and Chicago production companies shouldn’t just revel in the growing number of people watching video, they should also consider the types of video these new audiences will be interested in watching. Don’t just wait for viewers to emerge, make your audience based on the obvious of online viewers.
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