YouTube is obviously a great tool for you to use for promoting your video production, but you have to do more than just upload it and hope for the best.
One of the most important things you can do is tag your video correctly. Just like you would tag a blog post on your website for SEO, YouTube video tags are very essential for SEO purposes. A keyword search program, such as YouTube Keyword Tool, can help you discover keywords that lead people to your site, and these keywords and phrases make perfect tags:
Another idea is something called “culture jacking.” If something is receiving a lot of attention, or is generally quite popular, you can use its popularity to your advantage. If your video has something to do with a major sporting event, tag your video with it! Be sure the tags are relevant, since finding your commercial in a cluster of One Direction videos might alienate some tween viewers.
Remember: YouTube video tags help people find your video production through search engines. Use as many as you can, keep them on topic and see your viewer count rise.
For more specific information on how to get better SEO on your videos, read our Video Marketing guide.
