users have rated our services
through

Getting your corporate videos ranked in universal search results

Universal search matters for every kind of content you might be trying to promote, and that includes videographer Chicago content. In layman’s terms, universal search is the rolling of results from other search verticals into the main results–news, social media, books, shopping, and of course… video.

Videos are typically included in Google’s universal SERPs in what are called “two-pack,” “three-pack,” and “four-pack” formations (though there are other, more rare, alignments).

Now think about the billions of video production that exist online (and that’s just using YouTube’s count), and the sheer enormity of video content being uploaded to the web every minute… and when it comes to universal search, they’re all competing for the same two or four spots. But only the chosen few can claim those spots–and aimClear wants to understand more about how that works.

aimClear’s study covered over a thousand search terms from 24 different categories. They got their keywords from platforms–using things like YouTube’s keyword research tools to find the most-searched words and phrases), and then ran them all through both Bing and Google to see what kinds of videographer Chicago content showed up in universal search results for each term.

They marked every instance of a video production–whether it was in a two-pack formation or a four-pack formation, etc.–58% of the videos returned were in two-pack formations. Finally, they compared back against how those videos were ranking on their own native portal sites.

What they found is that there appear to be 3 main factors impacting a video’s chances of showing up in universal search:

1. Which videographer Chicago platform is being used. (YouTube vs. Vimeo)

2. Ranking factors within the platform. (aimClear says that nearly 100% of the videos returned in universal SERPs also ranked on the first page on their native platform.)

3. Keyword intent.

Visit ReelSEO to read more and make sense of these findings. For help using video production for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…