Universal search matters for every kind of content you might be trying to promote, and that includes videographer Chicago content. In layman’s terms, universal search is the rolling of results from other search verticals into the main results–news, social media, books, shopping, and of course… video.
Videos are typically included in Google’s universal SERPs in what are called “two-pack,” “three-pack,” and “four-pack” formations (though there are other, more rare, alignments).
Now think about the billions of video production that exist online (and that’s just using YouTube’s count), and the sheer enormity of video content being uploaded to the web every minute… and when it comes to universal search, they’re all competing for the same two or four spots. But only the chosen few can claim those spots–and aimClear wants to understand more about how that works.
aimClear’s study covered over a thousand search terms from 24 different categories. They got their keywords from platforms–using things like YouTube’s keyword research tools to find the most-searched words and phrases), and then ran them all through both Bing and Google to see what kinds of videographer Chicago content showed up in universal search results for each term.
They marked every instance of a video production–whether it was in a two-pack formation or a four-pack formation, etc.–58% of the videos returned were in two-pack formations. Finally, they compared back against how those videos were ranking on their own native portal sites.
What they found is that there appear to be 3 main factors impacting a video’s chances of showing up in universal search:
1. Which videographer Chicago platform is being used. (YouTube vs. Vimeo)
2. Ranking factors within the platform. (aimClear says that nearly 100% of the videos returned in universal SERPs also ranked on the first page on their native platform.)
3. Keyword intent.
Visit ReelSEO to read more and make sense of these findings. For help using video production for your business, call or email us today!
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