A guest expert wrote a piece for ReelSEO about optimizing corporate video editing for online success. Below are some highlights from his suggestions.
Three things need to be clear after someone watches your video production. Viewers need to understand what you are offering, they need to know how to reach you directly, and they need a call to action after the video editing. The first part is the easiest, basically achieved by making your product the subject of the video production.
The second quality basically requires you to make a website’s URL very clear and offering other communication outlets such as Facebook or Twitter. Highlight these in text around the video, and if you’re using YouTube, create hotlinks within the video.
The call to action might be difficult because you don’t want to force anything upon your customers. The expert writes,
Drawing the visitor from youtube’s site to yours is a little like bringing the yellow pages FROM the yellow pages book to your web site (or even having them pick up the phone.) Once they are on your site they are now a captive audience with no distractions from your competitors. But in order to bring the visitor to your site, they need some instructions (some direction.) This is called a call to action.
Examples of this might include, “for more information about …”, or “to receive your free report on …. “, “to learn more about how XZY product can help your business …”
Here’s another example: let us (Video One) know how you helpful was this blog post? Would you like to see topics like this covered more often?
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