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Good Content = Better Business

It’s an obvious statement to say good content is key, but just what does “good content” mean, and how should you go about creating content that will help your business grow?

According to Adopting a Video Content Strategy For Your Business, well-done video content is the best way to push forward your marketing strategy. While writing for blogs and pushing Twitter promotions are still a big part of marketing  for most businesses, it’s important to also keep up with people’s preferred ways of accessing information. And because most marketing-focused videos are created for social media platforms, “your main objective should be to create a highly compelling video that holds viewers’ attention and makes them think they’re viewing something more meaningful, entertaining or interesting than an advertisement” ( In other words, creating a video that’s more of an advertisement than it is helpful and engaging may turn your audience off from coming back to your website and/or using your products/services again. So next time you’re creating promotional video content for your business, remember: less like an ad, more attention-grabbing, interesting, and relevant.

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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…