It’s an obvious statement to say good content is key, but just what does “good content” mean, and how should you go about creating content that will help your business grow?
According to Adopting a Video Content Strategy For Your Business, well-done video content is the best way to push forward your marketing strategy. While writing for blogs and pushing Twitter promotions are still a big part of marketing for most businesses, it’s important to also keep up with people’s preferred ways of accessing information. And because most marketing-focused videos are created for social media platforms, “your main objective should be to create a highly compelling video that holds viewers’ attention and makes them think they’re viewing something more meaningful, entertaining or interesting than an advertisement” (www.reelseo.com). In other words, creating a video that’s more of an advertisement than it is helpful and engaging may turn your audience off from coming back to your website and/or using your products/services again. So next time you’re creating promotional video content for your business, remember: less like an ad, more attention-grabbing, interesting, and relevant.
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