There’s a great post on VIRALBLOG today about idea generation in ad agencies.
Traditional advertising thinking will tell you that everything starts from one big idea. This huge, all encompassing idea will play out across channels and will feed all communications.
Whilst a brand needs a strong brand promise and vision, increasingly brands need to become more nible and agile to quickly react and repond to customers and trends.
People will not sit around and wait 1 or 2 years for you to develop your campaign. Especially in the world of Facebook and Twitter attention shifts easily.
This is an important lesson that can apply to videos as well. There are lots of examples of video production that were produced on the fly in response to very timely issues. This is social video at its finest.
Try this: Next time your business needs to whip up some marketing or ad copy on the fly, and you’re considering some knee-jerk social media, consider making a quick video instead. Simple isn’t bad, especially if you’re having fun or doing something meaningful. A little video editing goes a long way.
Then leave a comment to let us know how it went!
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