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Good Videos vs Bad Video Production

There’s a great post on VIRALBLOG today about idea generation in ad agencies.

Traditional advertising thinking will tell you that everything starts from one big idea. This huge, all encompassing idea will play out across channels and will feed all communications.

Whilst a brand needs a strong brand promise and vision, increasingly brands need to become more nible and agile to quickly react and repond to customers and trends.

People will not sit around and wait 1 or 2 years for you to develop your campaign. Especially in the world of Facebook and Twitter attention shifts easily.

This is an important lesson that can apply to videos as well. There are lots of examples of video production that were produced on the fly in response to very timely issues. This is social video at its finest.

Try this: Next time your business needs to whip up some marketing or ad copy on the fly, and you’re considering some knee-jerk social media, consider making a quick video instead. Simple isn’t bad, especially if you’re having fun or doing something meaningful. A little video editing goes a long way.

Then leave a comment to let us know how it went!

For help using video editing and video production for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…