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Google buys online video platform Episodic

Late last week, Google completed a deal to purchase Episodic, according to a report from

Episodic is a video production platform for broadcasting live and on-demand video on the web, but has most recently been focusing on delivering video to mobile devices. Reelseo reports that sources indicate the deal was worth $25 million.

Additionally, the Reelseo article states, “…Episodic differentiates itself as an all-under-one-roof platform rather than having a network of partners like its competitors in the space.” And that Cable networks, web publishers and businesses, “use Episodic, for content management, delivery and monetization.”

It will be interesting to see how Google utilizes the Episodic for their current business model. The only major foray Google has taken into video has been Google Video.

Finally, here’s a clip of Episodic founder and CEO discussing the future of the Internet video industry from the Streaming Media West conference in November 2009:

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