users have rated our services

Google launches Ad Words for video

Google’s Ad Words system is a simple management platform for integrating branded advertisements with blogs and other websites. Finally, Google is extending the platform to video production, giving brands the option to advertise with videos. Naturally, the effort is powered by YouTube.

The overwhelming theme with the new AdWords For Video is views, not impressions. Just basic clicks… well, YouTube and Google have learned that those things aren’t nearly as coveted by advertisers as the simplest of all video advertising goals: for viewers to actually watch the videos.

That sounds an awful lot like what we’ve been saying for months, particularly with our Social Video Blueprint series… it sounds like social video editing principles. Advertisers would rather have viewers watch their ad than any other action, meaning the content quality and entertainment value has to be high. The view counts more than the impression.

Everything about AdWords For Video production has been set up with these themes in mind, from the evolution of the True View program to the way stats are presented.

AdWords For Video is integrated so smoothly into the existing AdWords environment it’s almost scary. It’s nestled on the left navigation menu, just sitting there under Online Campaigns like it belonged there all along.

It’s also pretty simple. I’ve worked with companies of all sizes, and this should be intuitive enough for almost any computer user to manage. In fact, Lane Shackleton, a YouTube Product Manager, who gave me a tour of the service, told me that there can be as many as 30 screens/pages for standard AdWords setup. With AdWords For Video, there are only two. 


(Advertisers can configure video editing campaign settings when advertisers “Create a new campaign.” Here they can enter a budget and choose location and language targeting settings. If they have an existing campaign, they can load the settings from a previous campaign, or they can create new settings.)

Did I mention it’s easy?

Visit ReelSEO for the whole story.

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…