As a Chicago videographer, it’s interesting—and part of the job—to look at successful video projects and see what made them so effective. Hilton’s Double Tree hotels and their DTour channel on YouTube is an example of great marketing.
With contests and user-submitted videos, Hilton’s DTour became more than just another YouTube channel—Hilton created a more immersive video experience. Before DTour, Double Tree’s website did little more than let you book a room.
The cleverly curated YouTube page features interactive elements. Click on a map and you can share an experience you had at a Double Tree hotel there. Viewers can have a more social aspect, comparing their visit to others’ at the same location. While this kind of customization isn’t always easy or budget-friendly, creating a social element to go along with your marketing videos can be a great way to get and keep customers’ attention.
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