If you have ever been a member of Groupon, then you probably know all about their daily emails. Some people appreciate these emails, others don’t. The people who don’t like the emails and unsubscribe from the daily deal service have probably seen the video below.
Rather than creating a personalized approach to loyal users of the website, Groupon even has a special goodbye for people who don’t want to use the website. It’s a good lesson in keeping bridges unburned. Corporate video doesn’t have to be entirely about making sales, relationship management can be at least as important.
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