A lot of video customers want to make something funny. Sometimes companies think if they produce a funny video that goes viral, their business will skyrocket.
Great videos can be humorless. Try to do something compassionate. If you’re a non-profit, highlight some positive changes you’ve fostered. If you’re a law firm, talk about the justice you’ve brought to regular people.
A good video doesn’t necessarily have to make viewers laugh, especially if you make them swoon.
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