The principal should be easy to understand: If you take the same piece of content and distribute it through as many channels as possible, you are more likely to find an audience for that content. Duh, right? Whether it’s a video, a song or an article the internet is a big, loud place with lots of minds competing for viewers’ attention. You won’t stand a fighting chance unless you put some real thought into getting the content as far out there as possible.
On this week’s New Media Minute, Daisy Whitney shares some thoughts on cross platform campaigns and their effectiveness in reminding consumers of your brand, and getting your message across in the first place.
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a half times — that online video does.
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