REELSEO has a great case study about an online start-up that successfully used online video to boost sales.
The product, HoodieBuddie, is being marketed only using in-stream video advertising. After the campaign launched, they made some interesting findings.
- 205% increase in brand awareness, which is significantly higher than the average 18.7% seen in comparable Vizu brand lift studies.
- 76% increase in purchase intent, far exceeding the 12.1% lift that Vizu typically sees in campaigns of this nature
- 62% increase in daily sales (when comparing pre-campaign sales to post-ad campaign sales)
Looks like another win for corporate video production!
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