YouTube is free and easy to use, which makes it appealing to any of the Chicago production companies that are new to the online video format. However, the YouTube site is spilling over with videos. In fact, 24 hours worth of videos are uploaded every minute to the site. There’s a lot of noise out there that might distract the potential viewers you’re trying to attract.
Nicolás Antonio Jiménez, a member of the marketing team at Vitomy, a brand of Widen Enterprises, wrote an in-depth piece about the benefits of using your own video player to host corporate videos, and the drawbacks of YouTube.
Most businesses begin their online video production marketing efforts by posting videos on their own websites and establishing YouTube channels. A YouTube channel provides some basic branding because you can name the channel and change its appearance a bit. However, you can’t customize the YouTube video player for complete branding purposes outside of YouTube channel pages. Links to your website can be included in your channel profile but viewers spend nearly all of their time on YouTube watching videos and very little reading profiles.
This drawback becomes particularly evident when you embed a YouTube video into a social networking or blogging site. The user can click on the screen to view your video but has no easy way to get back to your site to get more information on your Chicago production companies products.
Small business marketers can overcome these obstacles by extending their YouTube channels with customizable video production players. A key advantage of a customizable player is that it can be branded with one or more links to your website. This makes it easy for you to direct viewers that are interested in your products to your website where they can obtain more detailed information and place orders.
You can also include your company name, logo, ad banner, etc. right on the video player. Some customizable video players also enable you to import YouTube videos so that users can click back to YouTube to find other content from your channel.
The latest custom online video players can be designed without new software or hardware, whether by editing code with platforms like BrightCove or with user-friendly drag-and-drop interfaces like Vitomy’s. The Chicago production companies user begins can use any image or ready-made template to provide a shape or theme that is related to the brand message.Many custom video players can be created in any shape by uploading PNGs with transparent backgrounds as the video player’s background canvas.
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