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How car companies are using online video

Automakers and newspapers – two classic American industries that are struggling in today’s society (albeit for very different reasons). On one hand, newspapers are struggling to compete with digital media brands that deliver similar content in more user-friendly and cheaper formats. Automakers are struggling to compete with foreign car companies that deliver the same product in cheaper and more reliable models. Will either industry ever go away? Almost certainly not. But by embracing modern trends, both industries can secure their future, and this week we see one way a foreign car company is using online video production Chicago to reach customers in various regions of America.

In a recent entry on ReelSEO, the blog features a side-by-side comparison of the same car commercial as it was displayed in different parts of the country. The ad is identical until the very end, when different regional deals are presented for the product. This is a powerful tool that video production Chicago has to offer that some folks might overlook. It’s highly customizable, to audience, product, medium, and region. While some skeptics might worry that the content you put on YouTube is there forever, not only do you have control over how long people see it for, you can actually have some say into who sees it.

For help with all your editing and marketing needs, visit Video One Production to see what we can do for you.

Video Production Chicago
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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

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