As more agencies are investing in online videographer Chicago and online video advertisements, companies are getting much more discerning about where they put their content. Some important questions advertisers consider before attaching their ad to a video:
- Is it brand safe?
- Does it appeal to the kind of consumers the advertiser hopes to reach?
- Is it a good fit for the ad?
- For that matter, will it appear the right way to each viewer, regardless of the device they’re using?
As national brands direct more and more of their ad spend to online video, they’ll be looking for publishers who can deliver this kind of relevance. And they’ll pay a premium for it.
At it stands, web video production inventory isn’t exactly ready for formally TV advertisers. The efficacy of any campaign hinges on its relevance to its audience. This relevance depends on the alignment of the needs of the advertisers with the audience reached and the context provided by the publisher—in other words, relevance in video advertising means showing the right ad to the right person, in the right context, on the right screen.
As online videographer Chicago publishers catch up with the relevance requirements of brand advertisers, the full promise of the online video channel can finally be fulfilled. Online video has always benefitted from the advantages of online advertising in general, such as the availability of targeting data based on the demographics, ad viewing history, preferences, and channel interests of specific viewers. By making the actual content of video streams transparent for targeting purposes, publishers can put this rich consumer information to work to deliver a level of relevance for online video impressions that no traditional TV spot could ever match.
So keep on tagging and categorizing your video content. It’s worth it for SEO alone—but the ad revenue it unlocks will make it all the more worthwhile.
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