ROI on marketing videos
Are you focusing on building your brand identity? Video is the best medium to spread the message about your business and draw attention to your products and services. Video is the most effective means to share information while holding the viewer’s attention. So how do you know your Chicago video production goals are being realized?
Measure Your ROI With Video Marketing
Return on investment, ROI, is the return you get from your investment. How do you measure your return on video?
Tracking Viewers
Video production and marketing are two different things. Unless a video has viewership, it will not help you reach your goals. It is therefore important to track your video’s effectiveness and see how viewers are responding to it. Try to discover how often your video is being watched. Where have viewers navigated to and from the video? You can use Google Analytics to track each viewer and see which pages are accessed the most. By understanding how your visitors react to your video, you can then improve your marketing efforts.
The number of viewers is an indication to measure the success of your Chicago video production and distribution efforts. If your video has been viewed many times, it implies some value. Take into account:
- Paid views – What is the number of views achieved through your pay per click campaign?
- Total views – What is the total number of views?
- Organic views – What is the total number of views generated from referrals and social networks?
Now you must be wondering how to calculate the worth of a view and calculate its cash value. You can do so by looking at the referral traffic from all websites hosting your video. What revenue or leads are coming from those traffic sources?
- Don’t forget to review the conversion funnel reports.
- Does your video help the conversion rates? Check the sales/leads after your video is viewed by the target audience.
- Have your sales team how they heard about your company or if they saw the video. If they did, ask them what they thought about it.
Demographics
Is your video reaching out to the right people? The key to the success of your video lies with getting views from the target audience, which is likely to convert. The greater your reach to the right audience, the better the chances of a higher conversion rate!
What devices are being used by your audience to watch your videos? Make sure it plays on mobile and other devices, platforms, browsers and operating systems.
Promotion Codes Embedded in the Video
Embedding a code in your video is a unique way to promote your Chicago video production efforts. It will help to take an account of the number of enquiries that used the code. You might want to use links in your video, linking to your ‘contact us’ or ‘buy now’ page. Tracking the percentage of people that followed the link will help you determine how many of them actually converted into leads or sales.
Design a Chicago video production, distribution, and marketing strategy to stay close to your key performance indicators, and create ways to track your efforts. Those are the best ways to determine your ROI.
