Motion graphics
Chicago video editors consider motion graphics one of the best tools available to communicate concepts, customize fonts, animate text, add key frames, and establish branding for products. Today, motion graphics are used to reveal new information through the introduction of motion to replace simple static content. Whether your Chicago video production is about incorporating a fully animated video or you simply need animated text, graphics can be used to add pizzazz to your videos.
Motion design is used to:
- Enhance a story
- Add spice to boring, complicated content
- Accentuate or highlight the key message
- Make your message memorable
- Make videos more energetic
- Convey your message to the audience more effectively
- Promote products, brand, services
- Woo customers, investors
- Simplify complex ideas
- Entertain, inspire viewers to continue watching
- Supplement your branding
In order to create motion graphics for your Chicago promotional video production project, it’s important to focus on a few elements.
Timing is key
You cannot ignore timing and duration. Flashing an image on screen too quickly may not go well with your audience. Since your ultimate purpose behind the graphics is to get your message across, you cannot ignore timing, duration and your audiences preferences. The audience may soon lose interest if they are forced to watch motion graphics that are repetitive or unnecessarily long. Short is generally best! But not too short. No subliminal messages please!
Creating precisely timed movement will make the motion graphics more convincing and engaging for the audience. Remember, timing shouldn’t be arbitrary; you can use it to establish a visual rhythm and attract attention toward your key message.
For instance, if you want to add motion graphics text effects and your first sequence lasts 7 – 8 seconds to display 4-5 words, keep the timing consistent with subsequent text sequences.
… Look out for part II later this week!
If you need assistance on a video production or simply want to add motion graphics to a current video feel free to contact Irwin Myers at (773) 252-3352 or at irwin@video1pro.com.
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