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The Importance of Video for Small Business

Video makes for a successful business

business branding with video

Hiring a video production company in Chicago to produce a video for you is one of the simplest and most effective ways to convey essential and insightful information regarding a business or product to a large audience. The trouble with written text is that it’s tough to convey an emotional appeal to the viewer. However, a video makes it much easier. We all know that search engine optimization (SEO) is the name of the game when it comes to being noticed online. And video is a great way to get on the fast track to high rankings in the search engines. The best video SEO methods to use can differ depending upon exactly the genre or subject of the video. However there is no denying that videos are just as or more effective than articles when it concerns getting exposure and acknowledgment with search engines and internet website traffic.

What Makes a Good Video

There are no restrictions about what an internet video could be about, as long as it professionally promotes what a business does and stands for. If the video provides the viewer with a reason to keep viewing, it will easily accomplish substantial credibility through the power of social media sites. Video marketing and social media site are two of one of the most effective marketing techniques of this century. Video production is about making entertaining and also interesting videos for clients and clients to acquire an understanding about a service or product. The length should be as short as possible, but should also adequately cover the point(s) you want to make. Making use of a professional video production company in Chicago is essential to maximize the video’s results. And properly marketing the video should be the second piece of the plan.

The apparent advantage of using a video for SEO is that there are so many web sites making use of posts that the video must stand out as well as inform the viewer. Entertainment, information and motivation are three elements every video should have to build credibility and a following. There is no harm with using articles to move up on the search engines, as blogs that get read are very helpful. However, having remarkable videos should also be a large part of your search engine marketing plan. Producing a unique business video production will help you get the word out concerning your company faster than any type of online search engine formula because the search engines can discover a video much faster than an article or blog post.

It’s always best to use a video production company that not only understands how to make a video for any business purpose, but also has an understanding what the video needs for marketing purposes as well. Making sure these videos remain current as well as informative is essential when launching any type of social media campaign since folks want fresh and new content that is both informative and entertaining. Otherwise they will simply lose interest. And if that happens, website traffic as well as popularity of a brand will suffer.

Why Videos Work So Well

Videos posted to YouTube make it very easy for people to leave remarks which is just one of the vital aspects of video marketing. Offering people the opportunity to inform their points of view usually provides a business with useful feedback and possibly a new customer! The more social networks a video clip gets seen on the better. The more individuals checking out your videos and the more return visitors, the more likely that sales will increase. Having a good video offers consumers a lot more belief in a brand, making them far likely to patronize your business, all for the cost of a video production or two!

If you need a Chicago video production company for video production, video editing or duplication, call us today! 7732523352, or email

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…